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Gujing and Kouzi Both Opened "Dajiu Pu" Liquor-Dispensing Shops—Is Baijiu Turning into a Bubble-Tea Shop?
Articles
Consumers & Membership

Gujing and Kouzi Both Opened "Dajiu Pu" Liquor-Dispensing Shops—Is Baijiu Turning into a Bubble-Tea Shop?

Baijiu is going through a "scenario downgrade": from drinking only over a full table of dishes, to savoring a couple of sips when one person winds down at night. Gujing Gongjiu opened its "Gujing Dajiu Pu," Kouzijiao opened its first "Kouzi Jiufang" community store, and Sichuan Liquor Group, Dukang, and Yangshao all followed, charging by the liang and dispensing on the spot, with a store model that fuses the efficiency per square meter of a bubble-tea shop, the experience of a coffee shop, and the dark store of a convenience store. This article unpacks the instant-retail driver and the store's essence behind Dajiu Pu (recall-your-own liquor shops), argues that it earns not the spread but the "money of being close," and uses online ordering, inventory turnover, and member repurchase to turn "close" into "frequent."

搭子(Buddy)
Everyone in the Liquor Industry Is Making Videos—The Hype Is Real, But It Only Counts If You Can Hold the Traffic
Articles
Consumers & Membership

Everyone in the Liquor Industry Is Making Videos—The Hype Is Real, But It Only Counts If You Can Hold the Traffic

Founders of leading distilleries building their personal boss-IP, business teams making videos as an all-hands effort, and distilleries going downmarket to coach terminals on running same-city accounts—video has become an organizational behavior across the liquor industry. But the value of short video lies in the closed loop; a traffic matrix without member conversion and a store fulfillment system often ends with a lot of noise and zero lasting results.

戏子(Actorie)
Alcohol Instant Retail Solution: From Mini-Program Ordering to Same-City Delivery, Helping Alcohol Merchants Connect Sales, Fulfillment, and Repurchase Loops
Articles
Instant Retail

Alcohol Instant Retail Solution: From Mini-Program Ordering to Same-City Delivery, Helping Alcohol Merchants Connect Sales, Fulfillment, and Repurchase Loops

Alcohol instant retail isn't just a delivery problem—it's a system problem spanning online customer acquisition, store fulfillment, inventory coordination, same-city delivery, and member repurchase. This article breaks down six dimensions—entry, order dispatch, inventory, delivery, operations, and scenarios—to show how alcohol merchants can connect sales, fulfillment, and repurchase into a closed loop.

镊子(Tweezers)
Alcohol Instant Retail: Public-to-Private Domain Growth—Acquire New Customers in Public Domains, Drive Repurchase in Private Domains
Articles
Instant Retail

Alcohol Instant Retail: Public-to-Private Domain Growth—Acquire New Customers in Public Domains, Drive Repurchase in Private Domains

Alcohol sales growth can't rely on waiting for customers to walk in. User purchase paths have changed—alcohol merchants need to organize public-domain acquisition, private-domain repurchase, mini-program transactions, and store fulfillment into a sustainable operating loop. This article breaks down the public-to-private growth playbook across eight dimensions: public-domain entry, private-domain capture, scenario segmentation, mini-program transactions, campaign design, store delivery, business-type strategies, and a six-step implementation roadmap.

镊子(Tweezers)

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