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From Private-Label Wine to Branded Customization, How to Scale a Custom Liquor Business
In the first half of 2026, the baijiu industry is under pressure across volume, price, and profit, and the old road of pushing inventory to hit numbers is narrowing fast, as homogenized circulation business turns cold. On the flip side, businesses with emotion, scenarios, and service—customization, banquets, and distillery tours—are warming up, and custom liquor is moving from private-label to branded. This article unpacks how distilleries and distributors seize the changed product and operating logic of scenario-based business, using digitalization to turn banquets into data, customize flows, and convert distillery tours, taking the custom liquor business from instinct-driven to data-driven.
Revenue Up 50% in H1: Why Does China Resources Beer Open an Exclusive Product Line Just for Jiu Xiao Er?
China Resources Beer and the instant-retail platform Jiu Xiao Er jointly launched three platform-exclusive custom products, and Jiu Xiao Er's first-half revenue growth approached 50%. The platform uses consumer data to define products in reverse, while the brewer handles R&D and production—a symbiotic model that is rewriting the rules of the liquor distribution channel. This article breaks down how distributors can shift from passive shelf-merchandising to actively running on data, and hold the ground of their local business.
One Sealed Jar of Liquor Seals Away the Wine, and Opens Up a Life
The sealed-jar liquor business is moving from the distillery's backyard into the main battlefield. What moves people about it is that it turns abstract emotion into something tangible — a clay jar carved with a family name, a wedding jar pairing two surnames, a corporate jar inscribed with values — every jar selling time and memory. This article unpacks how distilleries turn a low-frequency sealing ritual into a high-frequency customer relationship: digital certificates, streamlined wine-withdrawal and gift-transfer flows, and systematized customer operations that settle sealed-jar clients as the most valuable asset in the private domain.
Custom Baijiu System Solution: Making Every Custom Bottle Clearer from the Moment of Order
Custom baijiu sells more than alcohol—it sells exclusivity and ceremony. But the more personalized the product, the more complex the process: ordering, review, design confirmation, production tracking, and logistics delivery form a long chain with many roles and much information. This article breaks down how a custom baijiu system digitizes the entire workflow—from requirement submission through design confirmation, review routing, production management to logistics delivery—into a clear, controllable, and trackable closed loop.
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