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Jiuxiaojiu: 22 Directly Operated Stores and 400,000 Members — Why Regional Liquor Retailers Need to Own Customer Relationships, Not Just Add Stores
Jiuxiaojiu, a liquor retailer in Luohe, Henan, has built more than 400,000 registered users on its own app through 22 directly operated stores—roughly one-sixth of the city’s resident population. Trade-media reports say its revenue and profit both grew in January–August 2026, with private-domain operations and instant retail contributing to performance. The lesson is not simply to open more stores: use store associates to acquire customers, local fulfillment to retain them, and a membership system to turn transactions into durable customer relationships.
Headquarters Build the Buzz, Stores Make the Sale: That's How to Wire the Liquor Industry's Video Loop
Liquor video-ization has become an organizational behavior, yet most distilleries stall on "traffic with nowhere to go". This article proposes a three-tier account matrix (headquarters, regional, terminal) plus a five-layer infrastructure (content, membership, fulfillment, data, organization) as a complete solution, deployed through consulting with tool accompaniment to turn video traffic into repeatable user assets. It is a ready-to-follow playbook for both liquor brands and distributors.
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