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Distillery Tours and Sealed-Jar Experiences: The Liquor Industry's Next Gold Mine Is in the Scenic Areas
For the past decade, a visitor to Maotai Town would take an hour for photos, two hours to buy liquor, and three hours to leave; distillery tourism was essentially a giveaway for sales. Now "shifting from selling liquor to selling a lifestyle" has become the consensus across the producing regions, as the Langjiu special train, Renhuai's million-level visitors, and a string of distillery figures heat up, turning the distillery tour from a reception process into an "experience-conversion-repurchase" operating entry point. This article unpacks the industry chessboard and single-point heat of liquor-tourism integration, explains why the value of a distillery tour lies not in tickets but in the souvenir purchases, word-of-mouth retelling, and business entertainment reuse that a single visit buys, and lays out the landing chain of booking reception, experience conversion, and data settlement.
From Private-Label Wine to Branded Customization, How to Scale a Custom Liquor Business
In the first half of 2026, the baijiu industry is under pressure across volume, price, and profit, and the old road of pushing inventory to hit numbers is narrowing fast, as homogenized circulation business turns cold. On the flip side, businesses with emotion, scenarios, and service—customization, banquets, and distillery tours—are warming up, and custom liquor is moving from private-label to branded. This article unpacks how distilleries and distributors seize the changed product and operating logic of scenario-based business, using digitalization to turn banquets into data, customize flows, and convert distillery tours, taking the custom liquor business from instinct-driven to data-driven.
From "Selling Baijiu" to "Selling a Lifestyle": What Digital Foundations Do Distilleries Need for C-End Scenario Operations?
In the first half of the year, profits in the alcohol, beverage, refined tea manufacturing sector fell 17.7% year-over-year. 86.4% of surveyed distilleries reported consumers becoming more rational and prioritizing value-for-money, and 49.3% reported consumption scenarios shifting from business gifting to everyday essentials. Distilleries are collectively pivoting to the C-end for growth, but scenario creativity isn't what's missing—four digital foundations are: unified consumer data aggregation and tiered operations, digitalized distillery tour processes, banquet cost control with on-site marketing, and online design plus fulfillment loops for custom baijiu. The four form a closed loop with consumer data as the axis; miss any layer and you lose people, money, or data.
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