At Meituan’s Instant Retail Industry Conference on September 22, 2026, a Zhenjiu case was presented: a 30-warehouse pilot expanded to 100 warehouses across core areas of 18 cities in three months, with sales revenue up 310% sequentially. Assortment reached 3.5 times that of comparable branded liquor stores, while per-store output reached 2.5 times. Premium baijiu’s instant-retail playbook is shifting from “list products on a platform” to “use a warehouse network to build local availability.”
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