In the first half of 2026, the baijiu industry is under pressure across volume, price, and profit, and the old road of pushing inventory to hit numbers is narrowing fast, as homogenized circulation business turns cold. On the flip side, businesses with emotion, scenarios, and service—customization, banquets, and distillery tours—are warming up, and custom liquor is moving from private-label to branded. This article unpacks how distilleries and distributors seize the changed product and operating logic of scenario-based business, using digitalization to turn banquets into data, customize flows, and convert distillery tours, taking the custom liquor business from instinct-driven to data-driven.
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