Search

Jiuxiaojiu: 22 Directly Operated Stores and 400,000 Members — Why Regional Liquor Retailers Need to Own Customer Relationships, Not Just Add Stores

Jiuxiaojiu, a liquor retailer in Luohe, Henan, has built more than 400,000 registered users on its own app through 22 directly operated stores—roughly one-sixth of the city’s resident population. Trade-media reports say its revenue and profit both grew in January–August 2026, with private-domain operations and instant retail contributing to performance. The lesson is not simply to open more stores: use store associates to acquire customers, local fulfillment to retain them, and a membership system to turn transactions into durable customer relationships.