Search
Articles2 results
Jiuxiaojiu: 22 Directly Operated Stores and 400,000 Members — Why Regional Liquor Retailers Need to Own Customer Relationships, Not Just Add Stores
Jiuxiaojiu, a liquor retailer in Luohe, Henan, has built more than 400,000 registered users on its own app through 22 directly operated stores—roughly one-sixth of the city’s resident population. Trade-media reports say its revenue and profit both grew in January–August 2026, with private-domain operations and instant retail contributing to performance. The lesson is not simply to open more stores: use store associates to acquire customers, local fulfillment to retain them, and a membership system to turn transactions into durable customer relationships.
Premium Baijiu Is Going Small: The Real Test for Small Bottles Is the Inventory Structure of Instant Retail
Premium baijiu brands are releasing small bottles all at once, but small bottles multiply SKU complexity several-fold, and if store inventory is organized by product rather than by consumption scenario, small bottles become an inventory black hole, the fix lies not in the warehouse but on the dining table. This article starts from why the likes of Luzhou Laojiao and Wuliangye are shrinking their bottles, breaks down why "making the bottle smaller is easy but the warehouse is hard," and lands on an approach where inventory follows scenarios.
Popular keywords
