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Revenue Up 50% in H1: Why Does China Resources Beer Open an Exclusive Product Line Just for Jiu Xiao Er?
China Resources Beer and the instant-retail platform Jiu Xiao Er jointly launched three platform-exclusive custom products, and Jiu Xiao Er's first-half revenue growth approached 50%. The platform uses consumer data to define products in reverse, while the brewer handles R&D and production—a symbiotic model that is rewriting the rules of the liquor distribution channel. This article breaks down how distributors can shift from passive shelf-merchandising to actively running on data, and hold the ground of their local business.
Don't Just Forward the Policy Text: What This Opinion Really Rewrites Is "Who Gets to Stay at the Table"
For the first time, six ministries have classified brewing as a historical classic industry, aiming to cultivate 50 leading enterprises with 10-billion-yuan scale by 2028. Interpretations all discuss how distilleries can ride the tailwind to upgrade, but nobody answers one question on behalf of distributors: once policy splits brands into three tracks, what will become of those brands in your hands that occupy neither end?
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