In the first half of the year, profits in the alcohol, beverage, refined tea manufacturing sector fell 17.7% year-over-year. 86.4% of surveyed distilleries reported consumers becoming more rational and prioritizing value-for-money, and 49.3% reported consumption scenarios shifting from business gifting to everyday essentials. Distilleries are collectively pivoting to the C-end for growth, but scenario creativity isn't what's missing—four digital foundations are: unified consumer data aggregation and tiered operations, digitalized distillery tour processes, banquet cost control with on-site marketing, and online design plus fulfillment loops for custom baijiu. The four form a closed loop with consumer data as the axis; miss any layer and you lose people, money, or data.
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