Moutai raised prices for the sixth time this year, with Feitian at its self-operated stores climbing to 1,766 yuan. Most analysis stops at the price-signal layer. The real question is: changing a price takes one second—how long does it take to synchronize every terminal nationwide? The more frequent the adjustments, the more price-gap windows channel execution errors create. The barrier to dynamic pricing lies in transmission, not in pricing itself.
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